《甘味》購物台 賣4分鐘活菌豬 – 中時電子報
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《甘味》購物台 賣4分鐘活菌豬
2015年09月22日 04:10
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李亮瑾(左起)、陳子玄與李易在劇中逛活菌豬專賣店,置入手法粗糙。(取材自YouTube)
電視劇置入性行銷無奇不有,民視《嫁妝》7月初因置入違規被罰15萬,收斂一陣子後變本加厲,劇中蚵仔麵線店老闆介紹起菜單,宛若《美鳳有約》;三立《甘味人生》上周劇中陳子玄帶李易、李亮瑾去活菌豬肉店,鉅細靡遺介紹店面設備、比較活菌豬與一般豬的不同,「人家養的豬都吃剩菜剩飯,但這家的豬吃海草菁、活菌和備長炭長大。」劇情中還試吃。《甘味》中李易笑說「這些豬吃得比我還好」,還拿到該店會員卡。這段4分鐘的置入行銷,讓網友直呼劇情明明只是回家,卻刻意繞到豬肉店,「好像轉到購物台」。製作人郭建宏昨說置入行銷是戲劇廣告來源之一,劇組已盡力將產品融入劇情,讓李易誤以為會員卡跟信用卡一樣,可以付帳,為之後劇情鋪笑哏。
《甘味》購物台 賣4分鐘活菌豬 - 中時電子報
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《甘味》購物台 賣4分鐘活菌豬
2015年09月22日 04:10
中國時報 蕭方綺/台北報導
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李亮瑾(左起)、陳子玄與李易在劇中逛活菌豬專賣店,置入手法粗糙。(取材自YouTube)
電視劇置入性行銷無奇不有,民視《嫁妝》7月初因置入違規被罰15萬,收斂一陣子後變本加厲,劇中蚵仔麵線店老闆介紹起菜單,宛若《美鳳有約》;三立《甘味人生》上周劇中陳子玄帶李易、李亮瑾去活菌豬肉店,鉅細靡遺介紹店面設備、比較活菌豬與一般豬的不同,「人家養的豬都吃剩菜剩飯,但這家的豬吃海草菁、活菌和備長炭長大。」劇情中還試吃。《甘味》中李易笑說「這些豬吃得比我還好」,還拿到該店會員卡。這段4分鐘的置入行銷,讓網友直呼劇情明明只是回家,卻刻意繞到豬肉店,「好像轉到購物台」。製作人郭建宏昨說置入行銷是戲劇廣告來源之一,劇組已盡力將產品融入劇情,讓李易誤以為會員卡跟信用卡一樣,可以付帳,為之後劇情鋪笑哏。
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NCC規定戲劇置入不能超過節目的5%,150分鐘的《甘味》置入長度不能超過7分半;NCC說置入畫面需自然呈現,不能鼓勵消費,《甘味》是否符合規定需NCC確認。(中國時報)
按讚看豬哥亮 天天來抽獎,